The CSFF Greatest Hits - Number 2

Greetings, wayward travelers. You have come upon the Christian Science Fiction and Fantasy Tour for August. This month you are treated to a "free-for-all", as we had no specific book or website to promote. Instead, you will find a wide variety of books discussed, from all-time favorites such as C.S. Lewis and J.R.R. Tolkien, to newer books by contemporary authors.

Here at Spoiled for the Ordinary, I am focusing on books from the 4 years I've been doing the tour (o_O). My how time flies...

Coming in at number

The two books of the Wingfeather Saga by Andrew Peterson, On the Edge of the Dark Sea of Darkness and North! Or Be Eaten.

I can't think of a better series (other than Narnia) to recommend for kids other than the Wingfeather Saga. Andrew Peterson has created a fun fantasy series with peril, adventures, and toothy cows. Who can ask for more than that?

Peterson is an accomplished singer/songwriter, so his prose, as I've mentioned before, has a lyrical quality to it. He keeps a great pace, leaving my kids dying whenever we hit a cliffhanger as I read to them (which is pretty much every chapter!) It is probably most reminscent of The Princess Bride, with whimsy and suspense. I mean, how great is it to have a bad guy who is a Nameless Evil, (named Gnag the Nameless, natch). This leader of the Fangs of Dang (dang Fangs!) is after the Lost Jewels of Anniera. He thinks the Igiby children have them in the first book, only to find out (spoilers) that the three kids ARE the lost jewels.

The world Peterson has created is a magical place, with a great literary history (Peterson often quotes from these imaginary works, the footnotes are worth reading in this book). There is a thoughfulness about this work, and the deep themes within it, that continue to resonate in me after several readings.

I have to also give a personal story. For a homeschool English assignment, I thought it would be a good exercise for my two older boys to write a letter to Peterson. They asked their own questions and offered their favorite parts of the book, as well as offering their artistic interpretations of key scenes (they each drew him a picture). My boys called me a couple weeks later at work so excited, because Andrew had written them each a personal handwritten letter, refering to their letters specifically, and commenting on their art. What a class act!

So for number 2 in CSFF Tours, I have to give a shout out to a good man, a great musician, and a thoughtful writer, Andrew Peterson! If you have missed these books, you have missed a treat. And bomnubbles. Don't forget the bomnubbles.

See my past posts on the Wingfeather Saga.

See what else is going on for the CSFF Tour this month with the latest at Becky's blog (the mother ship as we like to say...)

Oh, and a note from Becky: "Before I forget, we have just a little over a week left in the voting for the Clive Staples Award for Christian Speculative Fiction – Readers’ Choice. I hope you’re planning to vote."

I voted for North! Or Be Eaten. What's your vote?
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The CSFF Greatests Hits - Number 3

Hearken back to May of 2006. Do you remember what was happening back then? Do you even remember what you had for breakfast yesterday?

Anyway, I recall (thanks to the power of the web) that it was the first time I participated in the Christian Science Fiction and Fantasy tour! Amazing how time flies. There have been a lot of good books that we've covered, and for this special August 2010 edition of the CSFF Tour, I give you Spoiled for the Ordinary's best of:

Coming in at number...

is The Gifted series by Lisa T. Bergren, from April 2009. The CSFF Tour featured the first book of the series, The Begotten for this tour. The story continues in The Betrayed and The Blessed.

This series was set in Italy of the 1300's, a dynamic time with rival popes competing for leadership of the Church and the continued mixing of cultures across the Mediterranean Sea. The premise rests on the Lost Corinthian Correspondence of St. Paul, letters lost at the compilation of the Bible.

Fragments of the letters are being hunted by Father Pietro and Lady Daria, as it foretells the gathering of a group called The Gifted that will walk in the gifts of the Holy Spirit to bring light and healing to a dark time. The group is pursued by a lord willing to walk in very evil ways in order to bring the Gifted to ruin.

This series was considered borderline "speculative" as it is set in a historical period and wasn't fully science fiction or fantasy. Still, the premise and supernatural aspect of the story brought it to the attention of the CSFF Tour, and it became one of my favorite series we have featured. Bergren did a lot of research and brought this intriguing pre-Renaissance period to life. The characters were rich and the suspense thick. I had two books in mind for this tour, and needing a third to feature. After skimming through all of my CSFF posts, I had almost forgotten about The Gifted. I'm tempted to pull them out and re-read them after refreshing my mind - if you missed this series and enjoy a historical tale, make sure to check this out. 

Read my review and other thoughts on The Begotten at these links. Check back Tuesday and Wednesday for my 2nd and 1st favorite tour books.

In the meantime, I'm sure these folks will have some interesting posts as well - my fellow CSFF tourmates!

Brandon Barr
Thomas Clayton Booher
Keanan Brand
Grace Bridges
Beckie Burnham
Morgan L. Busse
Jeff Chapman
CSFF Blog Tour
Stacey Dale
D. G. D. Davidson
Jeff Draper
George Duncan
April Erwin
Andrea Graham
Tori Greene
Ryan Heart
Timothy Hicks
Becky Jesse
Julie
Carol Keen
Krystine Kercher
Mike Lynch
Rebecca LuElla Miller
New Authors Fellowship
John W. Otte
Donita K. Paul
Chawna Schroeder
James Somers
Speculative Faith
Rachel Starr Thomson
Steve Trower
Jason Waguespac
Fred Warren
Dona Watson
Phyllis Wheeler
KM Wilsher

Does "Nightmare" Belong in the CBA?

On Friday I reviewed Nightmare by Robin Parrish. As a paranormal suspense novel, close to a horror novel, this book has received some interesting reviews. None of the reviews I've seen have said that it is a bad story. They all acknowledge Robin as a good suspense author.

However, a few reviews I've seen (on Christianbook.com, a couple during the CFBA tour) turn negative when they talk about the spiritual aspects of the book. Obviously Nightmare takes on a topic that may seem to go against some people's theology. To this I say, make sure you read the book all the way through, and read it carefully. It is a work of speculative fiction - as in "speculate." He is not saying a definitive position on the topic, he came up with a suspenseful story idea and worked on it. If you expect a treatise on spiritual warfare you'll be disappointed.

Spoilers Ahead!

Robin never denies or totally affirms the paranormal in the book. He writes an author note at the back of the book saying he believes closer to a Christian character in the book, and warns people that he does not believe dabbling in the paranormal is a good idea at all. The plot hinges around a machine that is able to remove a person's soul from their body. There is a large McGuffin plot device that pops up at this time to explain this. The people are able to be reconnected soul to body at the end.

End Spoilers

I've had some bad experience with things like Dungeons and Dragons in the past. I believe that Christians shouldn't dabble in every possible form of evil or paranormal. This is a whole different ball game to me. I don't believe he is trying to glamorize anything, but to use a plot point to tell a story. It may not be everyone's cup of tea, but Robin makes sure at the end to remind people it is just a story to make people think - not to sermonize on ghosts or glorify any kind of evil. At least in my opinion.

So is there a place in CBA fiction for a book like Nightmare? The answer is: it depends who you ask!

Nightmare is going to trip up some people who think that CBA fiction means uplifting, theologically correct books that are squeaky clean in the orthodoxy department. Thus the negative reviews. There is another segment of readers who are more open to fiction that has a little more ambiguity, without things fully nailed to a theological premise. People who read science fiction or fantasy should have no problem in general. I would like to see a CBA industry that has room for authors like Robin Parrish or Eric Wilson. However, in my opinion there is enough resistance to writers like them at this time that they may need to pursue other options in publishing.

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Review - Nightmare

Robin Parrish chills and thrills in his latest book

A few weeks ago I used Nightmare, the new book from suspense author Robin Parrish, as a springboard into a discussion about the boundaries of Christian fiction. Since then, a discussion has taken on a life of its own (others started talking about this at the same time).

I got caught up in this debate, but in the meantime I finished Nightmare. So what is this book about, and does it "fit" in Christian fiction?

Nightmare is the story of Maia Peters, a college student who had an unusual upbringing - her parents were ghost hunters on a famous TV show. Maia grew up on the paranormal, so there wasn't a lot that could scare her. When her friends drag her to the latest in theme parks, "Ghost Town," she isn't impressed.

That is, until a familiar face and voice form out of a mist and warn her, "The nightmare is coming."

The face belongs to Jordin Cole, a rich orphaned classmate who has a fascination with the supernatural. Jordin had hired Maia to explore several "known" hauntings to explore these phenomena, but Maia hadn't seen her in months. She didn't know that Jordin had disappeared.

Now Jordin's fiance is looking for her and asking for Maia's help. The pair retrace Jordin's steps, trying to find the nightmare before it comes. However, messing with the supernatural may have a heavy price to pay...
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The Good
Robin Parrish is one imaginative fellow. He has come up with some amazing tales in his writing career. Nightmare does not disappoint. The plot alternates between Maia's search for Jordin and the adventures Jordin and Maia have seeking out haunting hot spots. You can tell Robin did his research, as the settings are actual sites of reported paranormal activity. There's an added bonus of grainy pictures in front of these sections. The pace doesn't let up, and he has a gift for keeping the pages turning frantically. This was the type of book I'd pull out of my backpack in between work assignments to read "just a little more."

Several reviewers commented that this was a book to read with the lights on. There was one section that seemed a little creepy to me, but nothing that was excessive. I can see how some people might get freaked.

Finally, that cover ROCKS! Best one I've seen this year.

The Critique
Robin is also very intelligent, and he writes with a specific voice and a fluent vocabulary. After reading all of his books, I feel his characters sound too much alike. Maia didn't seem to be too feminine (which was her character), but I never felt she had a "female" voice. Then again, Robin always seems to have very intelligent characters, so perhaps this is natural. Not a big deal, but something I noticed in this book.

The "Huh?"
I think every book has a "huh?" moment. Robin is proud of his geek cred (since he blogs for ForeverGeek). So I was pretty shocked when I came upon page 259. There is an otherwise excellent Star Wars reference, but "Wookiee" is misspelled! Don't worry Robin, I blame it on the editors.

The Verdict
As far as Nightmare goes, it is a very entertaining, suspenseful read. It also makes one think about some mysteries in our world in regards to the paranormal. The book doesn't spell it out for the reader - we get to think about it. I recommend this book to any fan of suspense, paranormal, or horror fiction.

Now where does this book belong in the library of Christian fiction? Well, *looking at his watch* we've run out of time. Check back next time with my thoughts on this...
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Awarding the Best in Christian Speculative Fiction

My friend Becky Miller is a tireless promoter for Christian speculative fiction (encompassing science fiction, fantasy, and similar genres). Last year she worked with others to introduce a new award that would highlight Christian speculative fiction. It was christened the "Clive Staples Award" (being the full name of one C.S. Lewis).

If you are a regular reader, you can vote for this year's winner. The rules are that you read at least two of the finalists. You can vote throughout August, with the vote closing September 1. You vote for a 1st, 2nd, and 3rd place book (with the option only vote for 1 or 2 if you don't have a full three choices).

I encourage any fan of the CSFF Tour or the books we promote to take advantage of this opportunity. This is for the readers to speak out. I have my clear favorites. Let's see in September which book is this year's Clive Staple Award winner! Go vote HERE!

CFBA Tour - The Gathering Storm

This week, the


Christian Fiction Blog Alliance


is introducing


The Gathering Storm Summerside Press (August 1, 2010)


by Bodie and Brock Thoene


ABOUT THE AUTHORS:

Bodie and Brock Thoene (pronounced Tay-nee) have written over 50 works of historical fiction. Over twenty million of these best-selling novels are in print. Eight ECPA Gold Medallion Awards affirms what millions of readers have already discovered—the Thoenes are not only master stylists but experts at capturing readers’ minds and hearts.


Bodie began her writing career as a teen journalist for her local newspaper. Eventually her byline appeared in prestigious periodicals such as U.S. News and World Report, The American West, and The Saturday Evening Post. She also worked for John Wayne’s Batjac Productions (she’s best known as author of The Fall Guy) and ABC Circle Films as a writer and researcher. John Wayne described her as “a writer with talent that captures the people and the times!” She has degrees in journalism and communications.


Brock has often been described by Bodie as “an essential half of this writing team.” With degrees in both history and education, Brock has, in his role as researcher and story-line consultant, added the vital dimension of historical accuracy. Due to such careful research, The Zion Covenant and The Zion Chronicles series are recognized by the American Library Association, as well as Zionist libraries around the world, as classic historical novels and are used to teach history in college classrooms.


Bodie and Brock have four grown children—Rachel, Jake, Luke, and Ellie—and seven grandchildren. Their sons, Jake and Luke, are carrying on the Thoene family talent as the next generation of writers, and Luke produces the Thoene audiobooks.


Bodie and Brock divide their time between London and Nevada.

ABOUT THE BOOK

As Nazi forces tighten the noose, Loralei Kepler, daughter of a German resistance leader, must flee her beloved Germany. But is any place safe from Adolf Hitler's evil grasp? Loralei's harrowing flight leads her into the arms of needy child refugees, who have sacrificed everything in exchange for their lives, and toward a mysterious figure, who closely guards an age-old secret.


Explore the romance, the passion, and the danger of the most anticipated series of the last twenty years.


Born from the highly acclaimed and best-loved novels of three generations of readers -- The Zion Covenant series and The Zion Chronicles series -- Zion Diaries ventures into the lives of the inspiring and intriguing characters who loved intensely, stood up for what was right, and fought boldly during Hitler's rise to power and the dark days of World War II.


If you would like to read the first chapter of The Gathering Storm, go HERE

Opinions on Christian Fiction

In the past few weeks there has been a healthy discussion about the state of Christian fiction. I talked about whether some CBA authors should seek publication for the general market via the ABA. That was nothing. Novelist Eric Wilson really sparked the discussion with his post "Is It Time for Christian Fiction to Die?" Then I collected several thoughtful posts together in a post last week (I encourage you to at least check this one out - not for my words, but the numerous links).

The conversation has been continuing at other places. I want to highlight a few. If anyone knows of other blogs/authors/etc talking about this, I'd love to read what they have to say.

My friend Nicole Petrino-Salter has written several novels, but is self-published, so she doesn't necessarily have an "insider's" view of CBA fiction. However, she is a prolific reader and blogger, and has cultivated relationships with numerous figures within CBA fiction. She reviews a plethora of novels and has an educated opinion about the whole matter.


She has posted her thoughts on her blog. Then, she has had three days (so far, more coming) of opinions from various individuals within the industry, authors and editors alike. Some of those commenting requested anonymity, as they still have to go to work in the morning! She asked them to make up to 5 recommendations for Christian/CBA fiction.

Day 1
Day 2
Day 3 (the whole post is by Jeff Gerke of Marcher Lord Press - very intriguing).

Another author posting about this is Robin Parrish, whose novel Nightmare started my own musing about the boundaries of Christian fiction. He wrote his opinion early this week (which I enjoyed), but I actually felt a comment on the article by Dana Timmerman was one of the best opinions I have read on this issue. He speaks of working hard on the business side of writing, to make sure the quality is as high as it can be, and to be broken before the Lord in approaching this ideal.


Finally, Robin in another post references this article wondering why there isn't more science fiction in the CBA (almost another subject, but relevant to this discussion). Of course I am interested in this idea as a member of the Christian Sci-fi/Fantasy blog tour.

The general consensus on the posts from Nicole is that the insiders would like to see a little more risk taking by the powers that be in CBA publishing. They would like readers to be willing to take chances on things a little more. There is acknowledgment that CBA fiction has grown a lot, but quality needs to be a continuing priority. There is mention of mentoring new talent, and grooming new authors to step in when the Karen Kingsburys and Ted Dekkers are done writing.

It seems to me that a consensus is out there, even if it isn't readily apparent. The people who want grittier fiction  recognize a place for "safe" fiction to read, but ask for a place that allows a Christian imprint to push books toward the mainstream more. I miss the old imprint West Bow, which used to be a label under Thomas Nelson. West Bow was producing the earlier Ted Dekker books, and had a reputation of books that pushed the boundaries.

Ultimately, CBA is a business, and it is run by supply and demand. People who ask for certain types of books (speculative fiction, horror, "realistic") need to support the books that do come out with their dollars. I could've gotten Nightmare for free through a review group, but I chose instead to buy it, as I was familiar with Robin's work and wanted to support him.

I'll keep an eye on the conversation as best I can and post updates as they come around. I hope the discussion continues in a productive manner, and I certainly encourage the conversation here!
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Christians Are All Hypocrites

As I was riding along with a close friend in a certain Utah metropolitan area, he vented that he didn't like living in the center of Mormondom, because he felt Mormons were all hypocrites.

An epiphany hit me right then: he was right. Mormons are hypocrites.

So was he. So am I.

We are all hypocrites.

I'm writing this today because I see so many people nowadays, ESPECIALLY on the internet, decry Christians as hypocrites. It is getting popular to bash Christianity, not just from the "liberal elite" and "Hollywood elite" but your run-of-the-mill Joe on the street. Just last week, author Anne Rice "quit" Christianity. She says she is still centered on Christ, but she couldn't be associated with such close-minded people anymore. The comments on the articles regarding this had savage disregard for Christians by the majority of the posters.

This is what I wish my Twitter response would have been:

Pot: @Kettle: ur black! LOL!!11!

OK, before this gets too weird, what do I mean with all of this?

Truly, we are all hypocrites. The etymology of the word comes from the Greek, and it meant a stage actor or pretender. It of course stems from the root word hypocrisy, which also talks about playing a part.

This is very apt. We all play games and act the part. None of us are immune from putting on a phony front. None of us are consistent in how we act in comparison to what we believe. We may say cheating is wrong, but we find a way to work around the system into our favor. Sounds like cheating to me. A popular saying is "it was only a little white lie." And once my wife was only a little pregnant.

My friend felt Mormons weren't consistent with their standards of belief. Sure. I know numerous LDS adherents who practice very high benchmarks, but I must confess, none of them are perfect at holding up their standards. Neither am I. Of course it looks worse when religious people don't follow their creeds exactly, because religion is about holding a standard. It especially looks bad when an Evangelical pastor decries homosexuality but ends up with a male escort, or a Christian politician who ran on "family values" is sneaking off for an affair.

For those who blast Christians for hypocrisy, we have no defense. Yes, Christians are hypocrites. I am a horrible hypocrite. The Bible does not give Christians special leniency toward this; Jesus condemned this in the Sermon on the Mount:

"Do not judge, or you too will be judged. For in the same way you judge others, you will be judged, and with the measure you use, it will be measured to you.

Why do you look at the speck of sawdust in your brother's eye and pay no attention to the plank in your own eye? How can you say to your brother, 'Let me take the speck out of your eye,' when all the time there is a plank in your own eye? You hypocrite, first take the plank out of your own eye, and then you will see clearly to remove the speck from your brother's eye."

Christians need to keep this in mind, so we walk with the humility needed to realize we are going to screw up. However, the point for us is, we have an avenue for redemption. We have a way to better ourselves. We won't be perfect until we meet Jesus, but we have a hope. We have no excuse when we show hypocrisy. It is a sin, and there are consequences. I know I want to get better. For me it is the process of sanctification - meaning that the Holy Spirit is working in me to slowly change me. I wish it were faster, but the limitation comes from me alone.

For those who want to keep accusing Christians of hypocrisy - ya got us. But note the words from the apostle Matthew above - "for in the same way YOU JUDGE OTHERS, you will be judged." You've been warned. If you accuse people of hypocrisy, you might want to look in the mirror first. We're not alone.
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CFBA Tour - Dark in the City of Light

This week, the


Christian Fiction Blog Alliance


is introducing


Dark In The City Of Light Bethany House (July 1, 2010)


by Paul Robertson

ABOUT THE AUTHOR:

Paul Robertson is a computer programming consultant, part-time high-school math and science teacher, and the author of The Heir. He is also a former Christian bookstore owner (for 15 years), who lives with his family in Blacksburg, Virginia.


ABOUT THE BOOK
  

What Evil Haunts the Shadows of 1870s Paris?


Baron Ferdinand Harsanyi — After his wife's mysterious death, this Austrian attaché holds control over mines whose coveted ore could turn the tide of war.


Therese Harsanyi — Swept up in new romance and the spectacle of Paris, the Baron's daughter is blind to the dangers stalking her family and the city she loves.


Rudolph Harsanyi — Unsure whom to trust, the Baron's son's grief over his mother's death twists into growing anger and a desire to break free.


As France and Prussia plunge toward war, one family is caught in a web of deceit, political intrigue, and murder that threatens to tear them apart.


If you would like to read the first chapter of Dark In The City Of Light, go HERE.

Interesting Times in Christian Fiction

Let me say up front that I am merely an observer of the CBA market for Christian fiction. I review CBA books for a couple of blog tours. I have interacted with various authors at various stages in their careers. I have been quoted for an endorsement - a highlight!

Still, there are some interesting rumblings in the CBA world.

Last week I wondered out loud if some authors shouldn't consider ABA publishing (basically secular publishers or the general market) for their works, as what they write chafes some readers of CBA fiction.

More importantly by far, novelist Eric Wilson wrote a post entitled, "Is It Time for Christian Fiction to Die?" This has already generated some light, as in the discussion on his Facebook page, and some heat as well. Mike Duran talked about this article at Novel Journey on Monday (see the comments for a little of the heat). Mike references Eric's article again for another post discussing a related issue, "Should Profit Be the Bottom Line for Christian Fiction?" where he asks about the conflict of "ministry" vs. "business."

Of course, there was more discussion out there. My friend Becky Miller initially had a little different take (okay, she calls it a rant). Then she referenced another thoughtful post by novelist Mike Dellosso, who talks about an author following their calling wherever it leads, and trying to avoid some things that can bring frustration (like tracking Amazon sales numbers). What Mike talks about is fleshed out well in Jeff Gerke's Tips for Writers (see #93), where he stresses understanding whether a writer is called to write for the Christian/CBA market for encouragement/challenge/entertainment, or whether they have a missionary vision to reach non-believers (who usually won't be found in a Christian bookstore buying CBA books).

My friend Nicole at Into the Fire will be posting some responses from CBA industry insiders starting next week, and she has already posted some starting thoughts here and here (the last one is about the heartache caused by our culture's use/misuse of sex - very poignant).

Finally, after inundating you with links, Tim George (a frequent reviewer of CBA fiction) chimes in with thoughts similar to Mike, but are worth checking out on their own.

Can I sum up what I've seen so far?

• Eric seems to be crying out for the CBA "industry" (actually a conglomeration of publishers, agents, booksellers, etc and not one specific agency) to be more open for those called to reach the culture for Jesus, rather than singing to the choir.
•  He sees a place for "clean" or "safe" fiction for entertainment/encouragement, but doesn't want it to the exclusion of fiction that reaches out and perhaps crosses some boundaries.
• He feels there has been a "narrowing" of what is acceptable in CBA fiction lately.
•  There is a running debate behind the scenes on whether CBA fiction should be more "edgy." The definition of edgy is nebulous. Some mean it as detailing real-to-life scenarios. Others ask for CBA fiction to be less restrictive of certain taboos such as non-erotic descriptions of sex or some cussing.
•  CBA is a business responding to supply and demand, and the main buyers of the product tend to be middle-aged women who prefer romances, historicals, and/or Amish fiction. The market for suspense, horror, sci-fi, fantasy, etc is a lot smaller.
• Also, the market has been affected by the recession and the new trends of ebooks.
•  Responses to Eric's post range from hearty amens, people who accuse him of not being a "team player" or taking a "parting shot" as he leaves the industry, to others who think CBA is broadening, just not as fast as some may want.
•  Some like the dialogue and think of the sparks created as "iron sharpening iron," while others suggest we've been down this road before.
• Finally, people are wondering if there isn't room for both "edgy" and "safe" in the CBA. (If we could define what is edgy...)

Like I said above, I'm an observer, albiet an interested party as I am slowly working on a book that, for now, I feel should go into the CBA realm, but it may be a hard sell due to its content (the characters confront sex slavery in Thailand). I will be watching this discussion intrigued. Nicole's posts for next week I will certainly not miss.

This is only a small part of the discussion. I'd be interested in other thoughtful posts if anyone knows of any out there. I am excited for dialogue, but we shouldn't forget strategic prayer that those in leadership/influence for CBA publishing as well as the authors know God's calling for them, and pursue it to the best of their abilities, and that He will open doors for it to be used. I am all for being strategic in trying to positively affect culture, but I also realize where my Source comes from. Blessings, all!
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CSFF Tour - Starlighter

Hey there true believers! (Sorry, thinking about Stan Lee for some reason...)

The Christian Sci-fi and Fantasy blog tour is off to a great start featuring Starlighter, the latest book from Bryan Davis. I'm not off to a great start, as I kinda missed out on this one. I didn't realize it was the first in a series, so I wouldn't have been behind from the get-go. Oh well, summer is busy.

The cover there looks great, and I'd still like to point you to some further sources of info if you're into dragons that kidnaps humans, or heroes named "Jason" (great choice there Bryan!)

Specifically, check out Fred Warren's excellent (as usual) posts discussing the book: Day 1, Day 2, Day 3.

You can find Bryan's blog and website at the links.

Below are the links to the others in the tour. For direct links to posts, go to Becky Miller's blog for the most up-to-date postings.

Brandon Barr
Beckie Burnham
Jeff Chapman
R. L. Copple
CSFF Blog Tour
Stacey Dale
D. G. D. Davidson
Jeff Draper
April Erwin
Andrea Graham
Tori Greene
Nikole Hahn
Ryan Heart
Becky Jesse
Cris Jesse
Julie
Carol Keen
Krystine Kercher
Dawn King
Leighton
Jane Maritz
Rebecca LuElla Miller
John W. Otte
Donita K. Paul
Crista Richey
SarahFlan
Chawna Schroeder
Rachel Starr Thomson
Steve Trower
Fred Warren
Dona Watson
Phyllis Wheeler
Jill Williamson
KM Wilsher
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Boundaries in Christian Fiction

Yes! Another blog discussion on the boundaries of Christian/CBA fiction!

Seriously, this has been dragged around the virtual block more than a few times. If you're late to the party and want to catch up, I hinted about this subject, then talked some more about it, based off the new Robin Parrish novel Nightmare, and intertwined this subject with a review of a new, gritty police procedural Back on Murder by J. Mark Bertrand.

Nightmare is a book best categorized by the term "paranormal suspense," while Back on Murder is a very real-to-life crime novel. How do these two relate with each other and pushing the boundaries of Christian fiction?

The CBA market (fiction carried by Christian book stores for the uninitiated) is a growth market for the publishing industry. In the 1990's it was mostly historical fiction, romance, or historical romance, with the Left Behind series thrown in for good measure. Oh, and this guy Frank Peretti had some spiritual warfare novels that were a hit.

In the 2000's CBA has grown to hold pretty much any genre of fiction: suspense, science fiction, fantasy, chick-lit, horror, romance, contemporary, historical. For some reason Amish stories are a particular favorite, but we won't go there today. Still, there are questions about what gets published under the (nebulous) banner of CBA fiction. Nightmare got great reviews from a recent blog tour for its writing and suspense, but a few people questioned the subject of ghosts and how they were handled in the book (I'm currently reading Nightmare and will go in detail on it later).

How far will CBA fiction go? I think it will go where the market allows, being a business. I don't expect it to cross into subjects like erotica or new age topics that don't measure up with the Bible. Slowly publishers seem okay with the "grey areas", but this market still skews mostly to the Evangelical Christian reader.

Does Nightmare push the boundaries? Perhaps. Should it? Maybe. Maybe it should be published in the "secular" book market (the ABA is the umbrella term for publishers who don't produce books with mainly Christian book stores in mind. Basically most of the publishing world...). I think Robin's book could go either way. Maybe its place is in a larger field to play in. Then again, there is a much bigger market out there, and perhaps it would not find an audience with so many choices available (not for poor quality, but sheer numbers of other books).

How about Back on Murder as far as pushing boundaries? My friend Nicole didn't think it did. Maybe not in a controversial way. I feel like it does in the fact that I haven't read a book like it in CBA fiction (then again, straight crime/police procedural novels aren't my first choice). I think it could stand in ABA fiction as it is - especially compared to the garbage that James Patterson writes.

Some books are more or less written for the CBA market. There is a valid place for this market, but it has struggled with self-imposed rules and (mostly undeserved) image problems of being inferior quality. I see certain writers with their feet firmly planted in the CBA market. Others like Tosca Lee, Gina Holmes, Mark Bertrand, and Tim Downs have written stories that could crossover, in my opinion, quite easily to the ABA market, due to the quality and way that faith is handled. Why do we not see these more prominently in Barnes & Noble, Borders, etc?

CBA fiction is growing in a good way, and I'm happy to see it. I just wonder if some books still aren't better off in a different pond...

What say you?
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CFBA Tour - Back on Murder

I've talked in the last couple of posts about Robin Parrish and his latest novel, Nightmare, a paranormal suspense that has mostly glowing reviews with a couple of people giving a polite cough and wondering if it belongs in "Christian fiction."

I wonder if a similar situation will occur with the latest CFBA book tour feature: Back on Murder by J. Mark Bertrand.

Back on Murder is the first in a series about Houston homicide detective Roland March. The book starts off on a note that doesn't bode well for keeping a series going: "I'm on the way out."

March has been a star detective in the past, but events personal and private have sapped him and pushed him to the periphery of his department. Now he handles the garbage cases no one wants, like the bait-and-switch "Cars for Criminals" program and investigating suicides within the department.

When the pretty blonde daughter of a prominent Houston televangelist goes missing, it captures all of the media attention. March ends up helping with a case flying under the radar, a gangbanger murder that seems like a typical hit. This last gasp gives him one last chance, and when he notices signs of something more at the crime scene, he is given a lifeline.

As he chases down leads others disregard, he starts to suspect a connection in these unrelated cases. March maneuvers the politics of the police department, weathers a hurricane along with the turmoil in his personal life, and tries to piece together the disparate clues to see if he can get "back on murder."

---

J. Mark Bertrand is an author I interacted with on prior writing sites. He is a deep thinker and appreciates quality writing and a artistic use of language. He constantly challenged our group on what it means to write Christian fiction. Therefore I was very intrigued to read his first solo book (he co-authored a romantic suspense with Deeann Gist, Beguiled).

I linked Nightmare and Back on Murder because they represent new frontiers in Christian/CBA fiction, not because they are very similar. They both take risks that may make some readers a little uncomfortable.

Mark talks in a guest post at Forensics and Faith how he took risks with his book. Some of it is technique: he tells the book in a first person/present tense point of view. We see the events as Roland March experiences them, without a past tense introspection or other viewpoints that lets us see what is occurring elsewhere. The other risk is that there is a lot of ambiguity with the book. March is not a Christian, but he interacts with people from the megachurch as they search for the missing daughter. Bertrand doesn't shy away from subtle critique through March's viewpoint, but he doesn't preach through it.

So what about the story? It is a bit of a slow burn. It builds up carefully at first. There was enough to whet my appetite, but at times the action isn't moving along as fast as a popcorn-special-effects cop flick. There is a little perseverance require to get the payoff as different threads slowly weave together. Mark does a good job of keeping some cards hidden for a long time, like the personal trauma that affects Roland in his marriage and work. The first third of the book suffers a little drag at times, but again, there is a rich and exciting ride that follows. The ending keeps the reader guessing, and there is a wrap-up on most points while leaving some questions hang for another book.

The characters are quite deep. Roland March has a voice that seems very authentic for a jaded detective. Other characters are fleshed out convincingly, and there are shades of grey all around. It isn't a book where the bad guys twist mustaches or the good guys wear white hats. There's a lot to plumb out of these flawed people.

How does it push the boundaries of the CBA? Well, there is no clear-cut declaration of faith (which isn't AS edgy anymore.) I'm not a big reader of detective mysteries, but it gives a realistic view of life as a detective with the grittiness intact. Faith interacts with the story, but it isn't always pretty. Still, Mark does a great job looking at some modern Evangelical flaws without cynacism.

I think the biggest push is that the book isn't neat and tidy. Hard things happen, the miracles aren't always apparent, but hope is not lost. I think it has a distinctive voice that is unlike most CBA books.

This is where Nightmare and Back on Murder come back together. In reading reviews on Amazon (in general) I get the feeling a lot of CBA readers like uplifting tales that show life that is a little too polished. Everything gets a happy ending. There are certainly places for those type of books, but if you like a book that examines real life (BoM) or examines the supernatural what-ifs (Nightmare), then the good news is that CBA continues to evolve.

To sum up: Back on Murder asks a little investment, and in return you get a distinctive book that entertains and offers up scenarios that are thoughtful, without the author telling you what to think. I really enjoyed the book, and I will be looking forward to book two, Pattern of Wounds. As I said, this isn't my typical genre, but Mark Bertand has earned my interest - and you would do well to check it out! 

 If you want to check out the first chapter of Back On Murder, go HERE.

Finally, I have a few more thoughts on Christian/CBA fiction that I'll hopefully address tomorrow. I'd love to hear anyone's thoughts on BoM or books in general.

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A Nightmare for CBA Fiction?

OK, not quite tomorrow. How about in a week?

In my last post I talked a little about Robin Parrish (Dominion Trilogy, Offworld) and his latest novel Nightmare. It was a featured book of the CFBA this week, and my copy has just arrived from Amazon. I haven't started it, but I've heard not to read it too late at night.

It is being billed as a paranormal suspense. It deals with a girl whose parents were some of the country's foremost ghost hunters. After a friend of hers disappears, she has to help the fiance find out what happened.

I've followed Robin for a long time, as he used to run a significant culture website called "Infuze" that examined the intersection of art and faith. I know that he loves the Lord. I also know that he has a particular taste in speculative fiction and is trying to explore some bigger ideas with his work. He was a big fan of Lost and I believe he uses that influence in his writing (never really watched it myself, so I can't say for sure).

The point of this is, there were some reviews of Nightmare that questioned its place in the CBA realm of Christian fiction. (For the uninitiated, CBA is a term used to designate fiction written primarily for an evangelical Christian audience, usually through a store like Lifeway or Family Christian Bookstores. CBA is more precise here than saying "Christian fiction").

It has been argued frequently and widely through the blogosphere on what constitutes Christian (CBA) fiction. Since I've been paying attention since around 2005, the tentpoles have increased significantly in just that time. The market is dominated by historical romance and Amish fiction, but includes quality suspense, chick lit, mystery, legal thrillers, and is starting to include more and more speculative fiction (such as science fiction and fantasy).

Having not read Nightmare yet, I'm a little limited in the claims I can make off of it right now. Still, is there room for CBA fiction to grow? Speculative fiction that encompasses more wide-ranging topics is very popular in mainstream culture (I'm quite interested in the upcoming moving Inception).

The CBA could move into other literary genres as well. My next post will talk about a new crime thriller, Back on Murder, that may also move boundaries some.  Check back!
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The Nightmare Is Coming

This week the CFBA is featuring Nightmare by Robin Parrish. I didn't sign up for this tour because I wanted to support Parrish by buying the book (the one downside of participating in the tour sometimes). The book is on its way, and I am looking forward to getting into his mind again.

Still, I want to add a little support to the CFBA tour. Robin provides some interesting thoughts for Christian (CBA) fiction. What are the boundaries of Christian fiction? What can this market accept? Mind you, I haven't read Nightmare to give any opinions on its content, but I've seen a review on Amazon that questions its place in CBA fiction.

Let's talk more about CBA's boundaries tomorrow. In the meantime, if you would like to read the first chapter of Nightmare, go HERE.

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Donald Miller on Writing

Must be link week here at Spoiled for the Ordinary...

Breakpoint has an excerpt from Donald Miller's book A Million Miles in a Thousand Years, talking about the process of writing. We may think we need to "live life" to write, but if that's all we do we'll never do the hard business of getting writing done. He also talks about making life uncomfortable for your characters in order to get them to change.

So be sure to check out "How to Make Yourself Write a Better Story" and tell them Jason sent you. They won't know who I am, but tell 'em anyway.
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Technology-Induced ADHD

I've wondered for a while if surfing the internet wasn't giving me ADHD.

A new article from Wired Magazine may prove me right.

It suggests the constant attention shift required by the Web "shatters focus" and "rewires the brain." I notice that I have a lot smaller attention span, which isn't a good thing. I also stream music in the background through the day at work, so quiet, focused time isn't something I am used to anymore. Not a good thing for my prayer life I can tell you.

Anyway, I wanted to let you all know of the dangers before I....

CFBA Tour - Maid to Match

This week, the


Christian Fiction Blog Alliance


is introducing


Maid to Match Bethany House (June 1, 2010)


by Deeanne Gist


ABOUT THE AUTHOR:

After a short career in elementary education, Deeanne Gist retired to raise her four children. Over the course of the next fifteen years, she ran a home accessory and antique business, became a member of the press, wrote freelance journalism for national publications such as People, Parents, Parenting, Family Fun, Houston Chronicle and Orlando Sentinel, and acted as CFO for her husband’s small engineering firm--all from the comforts of home.

Squeezed betwixt-and-between all this, she read romance novels by the truckload and even wrote a couple of her own. While those unpublished manuscripts rested on the shelf, she founded a publishing corporation for the purpose of developing, producing and marketing products that would reinforce family values, teach children responsibility and provide character building activities.


After a few short months of running her publishing company, Gist quickly discovered being a "corporate executive" was not where her gifts and talents lie. In answer to Gist’s fervent prayers, God sent a mainstream publisher to her door who licensed her parenting I Did It!® product line and committed to publish the next generation of her system, thus freeing Gist to return to her writing.


Eight months later, she sold A Bride Most Begrudging to Bethany House Publishers. Since that debut, her very original, very fun romances have rocketed up the bestseller lists and captured readers everywhere. Add to this two consecutive Christy Awards, two RITA nominations, rave reviews, and a growing loyal fan base, and you’ve got one recipe for success.


Her 2010 books, Beguiled and Maid To Match are now available for order.


Gist lives in Texas with her husband of twenty-seven years and their two border collies. They have four grown children. Visit her blog to find out the most up-to-the-minute news about Dee.


ABOUT THE BOOK

Falling in love could cost her everything.


From the day she arrived at the Biltmore, Tillie Reese is dazzled, by the riches of the Vanderbilts and by Mack Danvers, a mountain man turned footman. When Tillie is enlisted to help tame Mack's rugged behavior by tutoring him in proper servant etiquette, the resulting sparks threaten Tillie's efforts to be chosen as Edith Vanderbilt's lady's maid, After all, the one rule of the house is no romance below stairs.


But the stakes rise even higher when Mack and Tillie become entangles in a cover-up at the town orphanage. They could both lose their jobs, their aspirations...their hearts.


If you would like to read the first chapter of Maid to Match, go HERE.


Join this SPECIAL GETAWAY (Click on the Button):

CSFF Tour - Review of Imaginary Jesus

What, pray tell, is Imaginary Jesus?

First of all, you'll have to check out my introductory post from yesterday. It is considered a novel by its publisher. It has a memoir-feel about it, if a memoir can have time travel and a talking donkey, along with a huge supporting cast of fake Jesuses.

I wonder a little bit how the Christian Sci-fi and Fantasy blog tour came to review it. It counts as "speculative" due to the bizarre unusual premise and the time travel aspect, I suppose. Suffice to say, it isn't our usual fare of swords, magic, or space travel.

First, the writing. It is hard to discuss characters, as the main character is the author, Matt Mikalatos, and a plethora of Jesuses. Not your traditional novel in this aspect (I sense a theme here...). The writing is funny, quick to read, and generally quite clever. There is a patch toward the end that just gets frentic and confusing, but overall this book moves fast and fun. Again, it is a very non-traditional novel, but you can't call it "creative non-fiction" either.

So, what about the message/theme/theology of a book that starts off with "Jesus" getting punched in the face? The whole premise is that Matt is confronted with the idea that the construct he believes is Jesus is an imaginary Jesus. This Jesus is a mash-up of ideas that makes Matt confortable. He feels chastened mildly by his Jesus, but usually this construct keeps him happy enough.

Matt has a visit by the apostle Peter who exposes this fraud, and the two chase off after the runaway Jesus. Matt is forced to confront this imaingary Jesus before he can meet the real Jesus. He takes a trip to the first century and gets a glipse of the Rabbi from Galilee. He then returns to modern day Portland, where he encounters many fake Jesuses (very creative here: Perpetually Angry Jesus, Testosterone Jesus [the Jesus of men's retreats], and New Age Jesus are among the copies).

Finally, after confronting some tragedy in his own past, Matt pushes through all the distractions and cultural assumptions and meets the Master.

If one is to read this book, you have to realize that it is full of whimsy and satire. As someone else said in the tour, Matt never makes fun of Jesus - he is always highly respectful of the true Jesus. It distinguishes from the other Jesuses running around. It may be a little disconcerting seeing how he plays off of modern American church culture to construct these fakes, but if the reader keeps his eyes open, they should see the critique is on us Christians and how we all can create our own ideas of Jesus.

One could say it is the fun (and more theologically correct) version of The Shack. Sometimes the humor is thick enough to be distracting, but overall the message is potent. Is such humor appropriate to communicate a serious message? Mike Duran discussed this idea this week. I think the humor disarms us to allow the message to get past our defenses.

Final impressions: this is a book that takes chances. Hard to consider it a novel, but it doesn't really fit anything else. It is an entertaining, quick read, especially if one has a sense of humor. There are some good challenges to how comfortable we get with our own Imaginary Jesuses, rather than fully seeking the Holy One of Israel, the King of Kings. George Barna even gets in on the action, having an appearance in the book and discussing our American habit of redefining Jesus.

Don't let the back copy or cover scare you off. If you want a challenge to look at Jesus clearly, this book has a humorous poke at our sacred cows. And if you want other opinions from the CSFF crew, Becky Miller always keeps a running tab.

Special thanks to Tyndale House Publishers for supplying me with a review copy of Imaginary Jesus.
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"Imagine," If You Will... (CSFF Blog Tour)

Prepare yourself. You are about to enter a blog post where anything can happen. Anything you can imagine may pop up.

A talking donkey?

Check.

A romp through space and time and Portland, Oregon?

Yup.

Jesus getting punched in the face?

Say what???

Welcome to the June edition of the Christian Sci-fi and Fantasy Blog Tour, a lively place to find some people talking passionately about speculative fiction with a Christian bent. I can promise you that this is the most interesting book we have ever talked about.

Imaginary Jesus.

This is the first book from Matt Mikalatos. I've interacted with Matt since the old faith*in*fiction blog days and have followed him off and on at his blog "Burning Hearts Revolution" since. His humor kept it very entertaining, as he talked about his girls' adventures in soccer, traveling for ministry, or off-the-wall observations of life.

The last phrase is a good description of Imaginary Jesus.

It is an unusual novel, as it has a lot of autobiographical elements of Matt's life woven through the book. In fact, he is the main character. The book starts with him hanging out at a Portland coffee shop with who he thinks is Jesus. At least, it is "his" Jesus.

When a burly fisherman type comes in and joins Matt, he is startled when the stranger accuses Jesus of not being real. This is where Jesus gets pounded in the nose.

Matt protests, but the stranger introduces himself as the apostle Peter, and he informs Matt, "I knew Jesus. That is not the real Jesus."

From there the book takes the reader on a wild ride to discover the real Jesus. It involves time travel, talking donkeys, comic book shops, dinner with the President, and a "Houdini Dog."

If that doesn't pique your interest for my review tomorrow, then I may have to ask Matt to send you the Frog of Hate (TM).

If you require a little more instant gratification, check out the book's website or my tour comrades below!


Brandon Barr
Keanan Brand
Grace Bridges
Beckie Burnham
Valerie Comer
R. L. Copple
Amy Cruson
CSFF Blog Tour
Stacey Dale
D. G. D. Davidson
Jeff Draper
April Erwin
Andrea Graham
Tori Greene
Becky Jesse
Cris Jesse
Julie
Carol Keen
Krystine Kercher
Dawn King
Leighton
Rebecca LuElla Miller
John W. Otte
Donita K. Paul
Crista Richey
Chawna Schroeder
Rachel Starr Thomson
Steve Trower
Fred Warren
Phyllis Wheeler
KM Wilsher
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Beauty and the Church

No, I'm not quite dead yet.

(May have felt close recently, but that's nothing y'all want to hear about...)

Between being busy, having *ahem* issues, and having the first two items here sap my inspiration, I haven't had the chance to post. Don't give up on me though. There's still some new stuff rattling around my cranium.

For instance, in reading Christianity Today from May 2010, I cam across a little segment they have at the end of the magazine entitled "Who's Next: People You Should Know." This month talked about W. David O. Taylor, an arts pastor in Austin, Texas, who has his first book entitled For the Beauty of the Church: Casting a Vision for the Arts just released.

Now, I've talked a lot about creativity and the Christian artist, and the importance of encouraging this as a form of worship and expression that the church needs. I've also promoted letting a Christian artist have freedom to produce what they have in mind without expectations. (Here's a selection of posts of mine on the topic). I've usually gone to Francis Schaeffer as an authority on this, and how his book Art and the Bible shows that there is beauty created in the Bible for beauty's sake, not for an evangelistic purpose.

In reading the short interview with David Taylor, I realized a bit of corrective needed to be applied to my argument. He makes this profound statement:

We shouldn't stop with classical ideas about beauty; we also need to think about beauty Christologically. The moment we sever beauty from the death and resurrection of Christ, we risk sliding toward idealism or petty-ism.

I thought that was very important, and a point I have not made well enough in the past. Now, I still believe that art can be made for art's sake, for beauty's sake. But for the Christian artist, if we are truly walking in a redeemed mindset and a new life, then Christ needs to inform our work. The work of the cross affects what we do. I still don't believe it has to be blantantly Christian, but a Christian is not free to do "whatever." Not if we're true to the One who gave us our gift and redeems it.

So add Mr. Taylor's great statement to my previous positions about Christianity and the arts.
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CFBA Tour - Deceit

This week, the


Christian Fiction Blog Alliance


is introducing


Deceit


Zondervan (June 18, 2010)


by


Brandilyn Collins


ABOUT THE AUTHOR:




Brandilyn Collins is an award-winning and best-selling novelist known for her trademark Seatbelt Suspense®. These harrowing crime thrillers have earned her the tagline "Don't forget to b r e a t h e..."® Brandilyn's first book, A Question of Innocence, was a true crime published by Avon in 1995. Its promotion landed her on local and national TV and radio, including the Phil Donahue and Leeza talk shows. Brandilyn is also known for her distinctive book on fiction-writing techniques, Getting Into Character: Seven Secrets a Novelist Can Learn From Actors (John Wiley & Sons). She is now working on her 20th book.


In addition, Brandilyn’s other latest release is Final Touch, third in The Rayne Tour series—young adult suspense co-written with her daughter, Amberly. The Rayne Tour series features Shaley O’Connor, daughter of a rock star, who just may have it all—until murder crashes her world.


ABOUT THE BOOK

Skip Tracer Joanne Weeks knows Baxter Jackson killed his second wife---and Joanne's best friend---seven years ago. But Jackson, a church elder and beloved member of the town, walks the streets a free man.


The police tell Joanne to leave well enough alone, but Joanne is determined to bring Jackson down. Using her skip tracing skills, she sets out to locate Melissa Harkoff, now twenty-two, who lived in the Jackson home at the time of Linda Jackson's disappearance.


As Joanne drives home on a rainy winter night, a hooded figure darts in front of her car. In her headlight beams she glimpses the half-concealed face of a man, a rivulet of blood jagging down his cheek. She squeals to a stop but clips him with her right fender. Shaking, she gets out of her car in the pouring rain. The man will not let her see his face. Before he limps off into the night he warns her not to talk to police.


As Joanne tries to find Melissa, someone seems to be after her. Who was the man she hit on the road. Is Baxter Jackson out to silence her? Or is some other skip she's traced in the past now out for revenge?


If you would like to read the first chapter of Deceit, go HERE
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Review - Broken

I barely missed finishing Travis Thrasher's latest book, Broken, in time for the CFBA Tour for last week. Here's my take on the book.

Synopsis:
Laila Torres is a beautiful woman on the outside, by anyone's standards. Inside she is tormented by choices she has made in the past, and she keeps everyone outside of a shell she has constructed as she tries to run from her past. Holed up in Greenville, South Carolina, working in an inconspicuous job, she is found by a stranger who knows things about her past.

As this stalker haunts her, leaving threatening messages, she starts seeing visions of a dead man. And something more, buried even deeper in the wasteland of her history. Even as a co-worker tries to peel back some of her layers, and her brother tries to track down his long-lost sister, the risks may be too deep for any of them to overcome.

Review:
Nebulous. From Merrian-Webster Online: "lacking clarity of feature or sharpness of outline." That is the one word that describes Broken the best. Thrasher is staking a claim to the suspense/horror side of Christian fiction. I know other writers that really enjoy his work. As for me, not as much.

There is plenty of building of tension in Broken, and there are some intriguing twists along the way. Laila has a complicated past, so Travis pulls back the layers ever so slowly. This leads to the problem of being nebulous - the book takes too long to develop. By the time I found out certain things that drove along Laila and even other characters, I was reading the book more for obligation than for enjoyment. In trying to keep the mystery hidden, it ends up obscured.

There is some touching resolution towards the end, and I did enjoy that. Some of the circumstances Laila faced did catch my interest to see how she escaped. Still, too much was veiled and strung along by "something in her past is spooking her" throughout the book.

I haven't really connected with Travis Thrasher's books in the past, so I think I'll stop trying. For another point of view, check out my friend Nicole's take on Broken at her blog, Into the Fire.
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Disclosure of Material Connection: I’d like to thank Faith Words Publishers for providing me this Book free as part of the CFBA book review bloggers program. I was not required to write a positive review. The opinions I have expressed are my own. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”